Run a CCR-licensed market
Independent contractors and sales leaders ready to launch or scale a roofing business under the CCR brand with full operational support.
Start the audit
Capital City Licensing Platform
Stop owning a job.
Start owning an asset.
You know roofing. You know your market. What you don't have is the system, the tribe, and the standard that turns a job into a business that runs without you in the truck. That is what CCLP transfers.
109+
SOPs in the Operator Playbook
442
CCU Training Lessons
3
Founding Leader Markets
Founder featured in
Brad Strawbridge, Class of 2026. Invitation-only community for proven business leaders.
Built for builders,
backed by data.
Whether you are launching a market, investing in growth, or bringing technology to the industry, there is a seat at the table.
Underwrite a licensed market
Learn the CCR operating model, transparent structure, and a leadership team that runs on EOS and data-driven discipline.
View the investment thesis
Integrate with the CCR stack
Industry partners and suppliers who want to integrate with the CCR ecosystem: BuilderLync, Sierra AI, centralized estimating, materials, and the operator portal.
See the tech stackBrand. Systems. Training.
Support.
Approved partners receive access to the CCR operating infrastructure: brand, systems, training, and ongoing support. Partners focus on sales, production, and market execution.
Real Operator Background
Built from CCR Atlanta home market ($10M+ in 18 months) and validated by active CCR licensees in Nashville, Charleston, and Greenville, not a corporate blueprint.
The Capital City Way
One buy-in, a capped royalty that rewards growth, 1-year auto-renewing terms, and a shared-services tier you choose: Foundation, Growth, or Partnership. Structured so Founding Leaders keep more as they scale. Terms are discussed in the Brad-only discovery conversation.
Preferred Markets
Active across Georgia (HQ), Florida, Texas, North Carolina, Tennessee, and South Carolina. CCR does not mass-license; markets are vetted on storm, population, and capacity.
BuilderLync + Sierra AI
Capital City Portal (BuilderLync white-label) for CRM, jobs, estimating, payments, and books. Sierra AI on 24/7 inbound. One workspace, not seven.
Premium Brand & Credentials
GAF Master Elite (top 1%), CertainTeed Shingle Master Premier (highest credential), NRCA, Roofing Alliance Guarantor, RT3. Pre-qualified pathways from day one.
Front + Back Office Tiers
Foundation: the platform. Growth: + front office (phones, appointments, CRM updates). Partnership: + back office (books, compliance, P&L). Tagline becomes literal.
We are not a startup
selling a dream.
We are an active, scaled roofing operation that built the systems first, and now we are licensing them.
Top 1%
GAF Master Elite
Premier
CertainTeed ShingleMaster
Certified
GAF Commercial
Selective
Partner Qualification
Your first 90 days
A typical onboarding path
Individual timelines depend on readiness, compliance, and market conditions. The sequence holds.
Days 1 - 14
Onboard
- Capital City University 14-day intensive cohort
- BuilderLync provisioned + configured to your market
- Sierra AI deployed on your inbound lines
- CCR Production Standard 15-item checklist installed
- Marketing asset library + brand kit deployed
Days 15 - 30
Activate
- First inbound calls captured by Sierra AI
- First estimates returned by CCR centralized estimating in 24 hours
- First jobs run to the CCR Production Standard
- Manufacturer credentialing path (GAF + CertainTeed) started
- Weekly KPI calls with CCR ops begin
Days 31 - 90
Build
- Consistent pipeline + close-rate scorecard tracking
- Recruiting funnel for sales reps + production leads
- Storm-canvas and reactivation campaigns active
- Operator Playbook (116+ SOPs) operationalized
- Monthly QBRs after the first 90 days
The Capital City
Licensing Platform.
An overall summary of what the licensing platform is, how the operating system works, and why it gives independent operators the leverage of a national brand without the franchise lock-in.
Seven modules.
One machine.
The Movement in a Box is not a binder or a logo. It is the full operating system: identity, operations, sales, tech, demand, people, and the tribe. Everything needed to run the Way in your market.
01
Identity & Culture
The Creed, the Way, the standard. The cult core that transfers intact.
02
The Operating System
EOS, scorecards, L10s, the SOP binders. The machine that runs without you.
03
The Sales Engine
The Core Selling System, proposals, comp plans, and the championship ring.
04
Tech & Innovation
BuilderLync, the AI edge, drone tooling. The edge the 95% will never touch.
05
The Demand Engine
The video engine, the review machine, the referral programs. The buyer cult.
06
People & Development
Recruiting, CCU, development paths. A people-development company that installs roofs.
07
The Tribe & Support
The Initiation, the Council, the Scoreboard. You build with a tribe, not alone.
The job that owns you
or the Way.
Two paths. One keeps you in the truck. The other builds a business that runs without you.
You are the system.It stops when you stop.
- Reinventing the wheel, alone, in the dark
- No tribe, no tribe accountability, no owner peers
- A rented logo, or no brand at all
- Competing on price, building no equity
- No exit, no asset, no transfer value
Your name. Your market.
A proven system.
- The full Way, handed to you on day one
- A tribe of owners: the Council, the Scoreboard, the summit
- Your identity on the CCR spine, powered by a proven brand
- An owned asset with a brand people choose
- A business you can scale, transfer, or sell
The franchise model
vs. the Way.
A line-by-line comparison of the two paths. One rents you a job. The other gives you a business.
| Feature | CCR licensing | Traditional franchise |
|---|---|---|
| Financial barrier | Low: one buy-in, capped royalty | High: $50K to $150K+ buy-in, uncapped royalties |
| Ongoing cost structure | Capped royalty + shared-services tier you choose | 8% to 10% uncapped + marketing fund + tech surcharges |
| Contract length | 1-year auto-renewing | 5 to 10 year lock-in |
| Marketing fund | None | 2% to 3% additional |
| Tech stack | BuilderLync + Sierra AI on day one | Varies / extra cost |
| Back office support | Full front + back office available | Limited or DIY |
| Your name, your market | ✓ | × |
| Exit freedom | ✓ | × |
| Onboarding time | 14 to 21 days | 60 to 90 days |
| The tribe | Owners' Council, Scoreboard, summit | Franchisee directory |
Operator to owner
in 4 beats.
01
The Discovery
One conversation with Brad. Not a sales call. A fit conversation. Do you live the standard? Are you coachable? Will you carry the Creed?
02
The Initiation
Recite the Creed. Receive the Founding Leader Charter. Earn the ring. You are joining a movement. Earned, never bought.
03
The Movement in a Box
Day one: the full operating system, BuilderLync, the AI edge, the playbooks, and access to the tribe. Everything to run the Way.
04
The Build
You build your company on a system that already wins. The Council. The Scoreboard. The tribe. Build it like it is yours.
Built on real
credentials.
CCR is qualified to license this model because it is grounded in real operating experience, documented processes, and industry-recognized standards.
Operational Background
- Active roofing business operations
- Real-world production & supplement processes
- Technology-enabled workflows built in the field
- EOS-driven leadership & accountability
Industry Certifications
- GAF Master Elite Contractor (Top 1%)
- GAF Commercial Certified
- CertainTeed ShingleMaster Premier Contractor
- GenFlex Commercial Certified
- NRCA Member & Roofing Alliance Guarantor
Partner Process
- Selective application review
- Discovery call for mutual fit
- Territory & market evaluation
- Structured onboarding for approved partners
- Ongoing enablement & accountability
We do not promise guaranteed outcomes. We provide qualified partners with a stronger brand, clearer systems, and a more disciplined operating framework. Results depend on execution, market conditions, team quality, and compliance readiness.
Frequently asked
questions.
The standard is the gateBuild it like it's
Build it like it's
yours.
Because it is. If you are an operator who lives with integrity and wants to own an asset instead of a job, that is a conversation. One operator at a time.
CCR licenses brand, systems, training, and operating model to approved Founding Leaders. Partners remain responsible for contractor licensing, insurance, and local compliance. Built on Integrity.
Roofing 101
Plain-English homeowner guides.
Guide9 min read
Commercial vs residential roofing: what property managers need to know
Commercial roofs are not just bigger residential roofs. The materials, the inspection rhythm, the warranties, and the failure modes are all different. Here is what changes.
Guide10 min read
Hiring a roofing contractor: 10 questions to ask
Ten questions that separate the trade pros from the storm chasers. Print this list and ask every contractor the same ten. The answers will tell you who to trust.
Guide9 min read
Reading your roof warranty: what is actually covered
A roof has two warranties: the manufacturer covers the material, the installer covers the workmanship. Mixing them up is the source of most warranty disputes.
The licensing platform
is backed by a real roofing company.
Capital City Roofing is not a concept, it is a proven, operating roofing business. The licensing model gives partners access to the exact brand, systems, and playbook we use every day at capitalcityroofing.net.
Capital City Licensing Platform
Become a Founding Leader. License the brand, the systems, the training, and the tribe to run the CCR Way in your market.
- The full Movement in a Box (7 modules)
- BuilderLync + Sierra AI on day one
- Capital City University
- The Owners' Council and the tribe
Capital City Roofing
Our flagship roofing company serving homeowners and businesses across Atlanta and the Southeast. GAF Master Elite, CertainTeed ShingleMaster certified.
- Residential roofing
- Commercial roofing
- Storm damage & insurance claims
- Free roof inspections