The investment
You are not buying a logo.
You are joining the Movement.
The Capital City Licensing Model is the Movement in a Box. Seven modules. A proven standard. A tribe of Founding Leaders building real businesses under a brand that means something. Terms are discussed in a conversation with Brad. One operator at a time.
The Movement in
a Box.
Every Founding Leader receives the same seven modules. The brand. The operating system. The playbook. The university. The front office. The back office. The tribe. This is not a menu. It is the whole machine.
The Brand
Capital City Roofing identity, market designation, GAF Master Elite and CertainTeed Shingle Master Premier credential pathways. A name that means something before you knock on the first door.
The Operating System
BuilderLync white-labeled as your Capital City Portal. CRM, jobs, estimating, automation, payments, and books in one workspace. Sierra AI answers your phones around the clock.
The Playbook
116+ SOPs across 8 operating categories. The CCR Production Standard. Every process documented, tested, and refined in live markets so you never build from scratch.
The University
Capital City University: 14-day intensive cohort followed by a continuous learning library. Manufacturer credentialing. Technical, sales, and leadership training built for operators, not students.
The Front Office
Phones answered, appointments set, CRM updated, leads triaged and dispatched. Storm-canvas and reactivation campaigns managed by CCR so you stay in the field.
The Back Office
Bookkeeping, accounting, compliance, warranty registration, KPI tracking, and your monthly P&L. The back of the house runs without you touching it.
The Tribe
The Owners' Council. Access to every Founding Leader in the network. Shared intelligence, shared wins, and a standard that lifts every market. You are not alone.
Not a cost.
An operating advantage.
Most operators spend years and hundreds of thousands building what you get on day one. The brand. The CRM. The SOPs. The training. The phones. The books. The production standard. The manufacturer relationships. The tribe.
The investment is not a fee for a logo. It is the operating advantage of launching with a machine that already works, inside a brand that already means something, alongside operators who already hold the standard.
Terms are discussed in a conversation with Brad. One operator at a time. Every number, every term, every scenario. No one signs anything without full clarity.
Eight franchise traps
that do not exist here.
The franchise model is built to extract. The licensing model is built to align. When an operator wins, CCR wins. There is no structure that punishes growth.
The franchise model vs.
the Movement.
The franchise model was built for the franchisor. The licensing model was built for the operator. Here is where the two diverge.
| Dimension | Traditional franchise | The Movement |
|---|---|---|
| Structure | FDD, state registrations, legal overhead | License agreement, one conversation |
| Contract | Multi-year lock-in | Terms that respect your autonomy |
| Royalty model | Uncapped, escalating | Structured, capped, discussed in Discovery |
| Operational autonomy | Restricted by franchise agreement | Full autonomy inside the standard |
| Technology | Varies, often extra cost | BuilderLync + Sierra AI included |
| Training | One-time orientation | 14-day intensive + continuous library |
| Speed to operational | 60 to 90+ days | 14 days |
| Exit | Buyout + transfer fees + non-competes | Clean exit terms, discussed in Discovery |
Honest answers,
up front.
Terms come from a
conversation with Brad.
The Operator Audit is 90 seconds, 10 questions. Qualified operators receive a Discovery invitation where Brad walks through every number, every term, and every scenario. No pitch on the back end unless you ask.
CCR does not guarantee revenue outcomes. Partner results depend on execution, market conditions, and compliance readiness. Build it like it's yours. Because it is.